Hertha Berlin Sign First Regional Betting Partnership
It’s going to be a busy summer for teams across Europe as they look to get important sponsor and commercial partnerships over the line. For many football clubs, business is more likely to be done after the 2018 World Cup but over in Germany, Hertha Berlin have been quicker off the mark.
Continue readingChurchill Downs Lines up SBTech as Strategic Partner
On a wider scale, the organisation is heavily behind US Sport in general so perhaps they are a logical choice to provide one of the first online betting platforms in the wake of this new announcement.
Continue readingSpurs Extend William Hill Partnership
William Hill have been involved with Spurs as the club’s official betting partner since the start of the 2016/17 season and after two successful years working in tandem, the contract has been extended.
Continue readingMatthew Abela Signs on as Yobetit’s Brand Ambassador
Even residents of Malta may not be that familiar with the name of Matthew Abela but fans of badminton will certainly know all about him. He is the country’s number one ranked men’s player and at a young age is just starting to make inroads across the globe.
Continue readingCycling Benefits from Renewed Unibet Deal
In recent years, Unibet have always been a busy operator when it comes to sponsorship deals and they like to include both mainstream and niche events in their portfolio. Cycling is a growth area and it’s one that is just starting to build within the betting community so it’s good to see a renewed contract between Unibet and the high profile Giro D’Italia race.
Continue readingVanarama’s Monumental May receives Ladbrokes’ Partnership
Vanarama National League has announced an agreement with Ladbrokes who will become the official betting partner at all stages of the play offs for 2017/18.
Continue readingPartyPoker Return to Back Mosconi Cup
It’s an event that has started to receive more attention from the sponsors too and this year, PartyPoker are back as the main commercial partner of the Mosconi Cup.
Continue reading188Bet extend contract with Durham County Cricket
It’s been a frustrating couple of years for Durham County Cricket Club and their supporters. Demoted from Division One of the County Championship after a controversial points deduction, the fans have looked on as their best players have drifted away to join other, higher-profile teams in England.
Continue readingPunchestown Welcomes BETDAQ Sponsorship Extension
It’s been a busy week for sponsorship, both in terms of new deals and extensions to existing arrangements and the world of horse racing has benefitted more than most. The latest announcement crosses the Irish Sea where the Punchestown course has revealed the renewal of an important deal with the betting exchange BETDAQ.
Continue readingKenyan Premier League Welcomes Return of SportPesa Backing
This week’s sponsorship news includes details of an about-turn by the African sports bookmaker SportPesa who have decided to return to their roots and get behind the Kenyan Premier League once again.
Continue readingCoral Announce Major Sponsorship Extension
Known as the Clash of the Generations, the Coral Eclipse is a prestigious Group One Horse Race which forms an important part of the calendar at the Sandown Park course. The Coral Group have already been a part of this event for a number of years and this week have announced an extension to the existing deal which will see the operator involved with the race for a further five years.
Continue readingMansionBet to Sponsor Football Impressionist
Impressionist and comedian Darren Farley has grown an impressive fan base since taking his talents to the internet in 2010 and, with the World Cup coming up, the two parties have joined forces to produce a host of viral content.
Continue readingDraftKings Busy with Strategic AFL Partnership
The world of fantasy sports should be set to grow in the coming months after a subdued period and in recognition of this, one of the market leaders has enjoyed a busy week, setting up a strategic partnership as the business develops.
Continue reading888 to Sponsor Prestigious Women in Poker Night
888 are one of the foremost poker operators in the world and, as a company, the group is also very active when it comes to sports sponsorship across many fields. It’s therefore a logical move for 888Poker to get fully behind one of the most important nights in women’s poker.
Continue readingPlaytech to Sponsor Isle of Man Charity Event
In recent months we’ve seen a few isolated cases of gambling companies getting behind local charities with important sponsorship. This is a great way for the companies involved to raise their profile while, at the same time, giving back to the community during a period when betting sponsorship as a whole has been getting some mixed press.
Continue readingSpurs and Fun88 Extend Betting Partnership
Behind the scenes, Tottenham’s commercial partnership with betting company Fun88 also looks to be thriving as news comes through concerning an extension to the existing arrangement.
Continue readingGambleAware Launch Strategic Partnership with Crystal Palace
The delicate balance between responsible gambling and betting sponsorship within sport has taken up more than its fair share of news headlines recently. The debate will continue but in the latest development, the organisation GambleAware has moved to partner in with a Premier League club with the aim of getting its message across.
Continue readingBodog Step Aside as Ayr United Find New Sponsors
Having been backed by the Bodog iGaming brand for some time now, Scottish League One side Ayr United find themselves with new sponsors as they reach the end of what they hope will be a successful campaign.
Continue readingTote Renews Backing of Galway Plate
One of the most prestigious events on the Irish horse racing calendar has secured its immediate future with the news that the Tote has renewed its headline sponsorship of the Galway Plate.
Continue readingEbor Receives a Boost with Sky Bet Sponsorship
It’s one of the most important events in the British horse racing calendar and the future for the Ebor meeting at York looks to be rosy after a heavy investment from the Sky Bet brand.
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