Ladbrokes Extend Sponsor Deal with SPFL
The contract sees Ladbrokes renewed as the main commercial partner for all four professional leagues in Scotland and both parties are delighted to keep their relationship going for another two years at least.
Continue readingNewcastle United Drops Betting Operator from Youth Team Shirts
Contracts continue to be signed but naturally, gambling isn’t an area that sits comfortably with everyone. Youth team football is a particularly touchy subject so perhaps it’s no surprise to see that Newcastle United have taken steps to disassociate their youngsters from the club’s main sponsor.
Continue readingUnibet Extend FC Copenhagen Deal
In the last 12 months, Unibet have perhaps been the most active bookmaker in terms of sports sponsorship contracts. A shirt sponsor deal with historic English football club Aston Villa sat alongside a number of commercial partnerships in the world of cricket as 2017 became one of their busiest years.
Continue readingBodog Gets Behind Brazilian Football in Huge Sponsor Deal
The start of a new year has been a catalyst for some notable sponsorship and commercial partnership arrangements for sport and iGaming brands. Brazil has been a focal point with the new season starting up and news has come through regarding a huge boost for football in that country.
Continue readingPinnacle Teams Up with First Ever Brand Ambassador
Sports betting operator Pinnacle were one of the first to embrace the online revolution when they arrived at the early stages of the internet back in 1998. As they celebrate their twentieth anniversary, the company has broken new ground by confirming a first ever brand ambassador.
Continue readingIpswich Town Tie in with Magical Vegas
Ipswich are a team who briefly held a place in the Premier League but for much of their existence, they have played in the second tier of English football. The club always seem to threaten a promotion push but never quite get over the line in their quest to get out of the Championship.
Continue readingMilan Announces First Asian Betting Partner
AC Milan have taken things a step further at the start of 2018 with confirmation of their first regional partner in iGaming brand Vwin. The deal comes at a time when the club is looking to build its own name into other parts at the world while aiming to break the monopoly of Juventus as serial league champions.
Continue readingBet90 Looking to Build with Brazilian Sponsor Deal
Bet90 are one of the newer names from around the sportsbooks and the company is working hard to get more exposure in what we know to be a very competitive market. Sports sponsorship is an important part of brand building for any operator so, this particular company should get a boost from a new deal involving a top Brazilian football federation.
Continue readingSport Pesa Back New Edition of Football Manager
The African based company secured a major breakthrough in the British sponsor market by getting behind Premier League side Everton and they are set to increase their exposure by becoming the major partner for the massively popular Football Manager game.
Continue readingSky Bet Announce New Five Year EFL Sponsorship
Sky Bet continue to show their commitment to the English Football League and have been the main sponsor for several seasons. The operator has now announced a continuation of that sponsorship with a huge five year contract that will take the two parties up to the end of the 2022/23 season.
Continue readingAtleti and 500Plus Partner Up Once Again
Atletico Madrid have done their best in recent seasons to break the monopoly of Barcelona and Real at the top of La Liga. Since appointing Diego Simeone, the club has won the divisional title while appearing in two Champions League finals along the way.
Continue reading32Red Land High Profile Brand Ambassador Carl Frampton
32Red have signed what they refer to as a ‘multi fight deal’ which will see Carl Frampton installed as the ambassador for their casino arm and things have moved very quickly ahead of the 30 year old’s next fight.
Continue readingIForex and PSV Eindhoven Renew Sponsorship
Having initially joined forces at the start of the 2016/17 season, Dutch Eredivisie side PSV Eindhoven have teamed up once again with Forex Trading brand iForex. The contract means that iForex will be the club’s main shirt sponsor once again as PSV look to battle for the title in the Netherlands’ top flight.
Continue readingUnibet Enter eSports Realm with Blast Pro Series Deal
In the past few months we have seen online sportsbook and casino operator Unibet extend its sponsorship reach across a number of traditional sports. A shirt sponsor tie in with historic English football club Aston Villa was the start of it all in a summer that saw a number of county cricket sides also fall […]
Continue readingKB88 Sign Up with AS Roma
Now it’s the turn of AS Roma who’s recently announced partnership with KB88 is aiming to increase their exposure in what is a key area for all football clubs.
Continue reading10Bet Signs Betting Partner Deal with VFL Wolfsburg
The Bundesliga is always an attractive area for potential sponsors so it would appear that 10Bet have landed a strong partner as they tie in with German top flight side VFL Wolfsburg.
Continue readingMr Green Gets Behind Major PDC Event
The PDC darts season is heading towards its annual climax with players preparing for the World Championships at Alexandra Palace. From now until mid-December, there are some important tournaments lined up as those players try to find their form ahead of the main event and one of these is the Sports Players Championship.
Continue readingCeltic and Mr Green Announce Innovative Commercial Partnership
Anyone who has played at Mr Green, either in their casino or on the new sportsbook, will know that they are one of the most innovative operators around. They are always being creative when it comes to offers and rewards to all of their customers but there is excellent value here at the same time. Perhaps it’s no surprise therefore that they have entered into one of the more creative partnerships with a high-profile football club and it’s a deal with an unusual element.
Continue readingJuventus Agree Regional Betting Partnership with F66
The reigning divisional champions have confirmed a regional betting partnership with F66.com who will now operate on behalf of the club in Asia (excluding Thailand, Vietnam and China). The deal will be of particular benefit to Juve’s fans who are set to enjoy some great offers and promotions and a particularly exciting competition prize.
Continue reading12Bet Get Behind World Taekwondo
Snooker, Darts and Basketball have all been the beneficiaries of sponsor input in recent weeks but now it’s the turn of taekwondo, a martial arts discipline that Britain has excelled at over several Olympic Games but gets little interest from the TV Broadcasters.
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