UK Football Betting Sites

Full Football Betting GuideWhat makes a UK football betting site stand out from the crowd? Every popular bookmaker offers markets here because it is simply the most popular sport among the betting community so why do we recommend some outlets in preference to others?

The best football betting sites UK are the ones that have more coverage than others. We all want our Premier League and La Liga options but there could be some exceptional value in Norway’s lower divisions that we don’t want to miss out on. At the same time, the best bookmakers are the ones that have up to a hundred, and maybe more, side bets on offer for the really big games.

Extensive coverage is therefore the first thing to look for and we need to combine that with value. In the next section, we’ll go into greater detail as to what we mean.

UK Football Betting Sites to Bet on Major Leagues

We’ve mentioned the best all round bookmakers but there are many that specialise in certain areas. The big leagues – EPL, La Liga, Serie A, Bundesliga etc – are the ones that attract most money from the punters and here are our recommendations for those looking to bet in these elite divisions.

List of the Best Sites

  • Ontario
  • SIA (Sports Interaction)
    SIA for Ontario residents
    CLAIM
    Key Terms:
    New customers only. T&Cs Apply. 19+ Play Responsibly. Ontario only. 19+.
  • Ontario
    Eligible iGames conducted and managed by iGO are only available to those physically present in the Province of Ontario.
    Gambling can be addictive, please play responsibly.

    19+ Connex Ontario
  • Betway
    Ontario Sports betting from Betway
    CLAIM
    Key Terms:
    New customers only from Ontario (CA). 19+. Full Terms apply. Play Responsibly
  • 888sport
    888Sport for Ontario players
    CLAIM
    Key Terms:
    #Ad Full Terms and Conditions Apply. Gambling can be addictive, please play responsibly. Eligible iGames conducted and managed by iGO are only available to those physically present in the Province of Ontario. 19+
  • Canada (excl. Ontario)
    Offers not available for Ontario residents.
    Offers not available for Ontario residents.
    18+ only.
    Gambling can be addictive, please play responsibly.
    If you, or someone you know, has a gambling problem and wants help, please visit     https://www.gamblingtherapy.org/en
  • SIA (Sports Interaction)
    First Deposit Match Bonus up to $250
    CLAIM
    Key Terms:
    New customers only. Bonus equal to 125% of your 1st deposit up to $250. 6x rollover on deposit + bonus. T&Cs Apply. 19+ Play Responsibly
  • ComeOn
    Bet $25 and get $100 in Free Bets
    CLAIM
    Key Terms:
    18+ Begambleaware.org Min. deposit: $20. Wagering requirements (min odds 1.75) must be fulfilled within 30 days before a withdrawal. Accepted payment methods for the welcome offer are: Credit or Debit cards, MuchBetter, Local Bank Transfers, Interact. Any fraudulent or unethical behaviour be suspected in the Player’s Gameplay, the company has the right to reject the withdrawal and confiscate winnings.
  • Betway
    100% Deposit Bonus up to $200
    CLAIM
    Key Terms:
    New Canada customers only. Opt-in required. Bonus based on 1st deposit of $10+. 10x bonus wagering at odds of 1.75+. Terms apply
  • 888sport
    100% bonus up to $300 + $10 casino bonus
    CLAIM
    Key Terms:
    $10 min deposit • The bonus will be applied once the full deposit amount has been wagered at least once with cumulative odds of 1.5 or greater • Wagering must be cleared within 60 days • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount40 times within 14 days • Casino Bonus expires after 60 days • Wagering limit of $50 per bet Applies • Withdrawal restrictions, payment methods, country & Full T&C’s apply
  • Ontario
  • bet365
    Bet £10 & Get £50 in Free Bets - Registration Required
    CLAIM
    Key Terms:
    #Ad. 18+ New Customers only. Registration Required. Bet £10* & Get £50* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

    Significant Terms and Conditions

    • Available to new customers only. Make a qualifying deposit of £5* or more and claim the offer within 30 days of registering your account to qualify for 500% of that amount in Bet Credits, up to a maximum of £50* in Bet Credits. Once released, your Bet Credits will be held in your account balance and are non-withdrawable.
    • To release your Bet Credits for use, you must place qualifying bets to the value of your qualifying deposit (capped at £10*) and they must settle within 30 days of claiming the offer. Only qualifying bets placed and settled after claiming the offer will count towards this requirement.
    • Apple Pay, Google Pay, PayPal, paysafecard and all other prepaid credit and debit cards, where available, cannot be used for either your qualifying deposit or any subsequent withdrawal of returns from Bet Credits stakes unless we have successfully verified an accepted form of your Identity Documents and you have entered a Postal Verification Code (PVC), or we have successfully verified two accepted forms of your Identity Documents. See full Terms and Conditions for details.
    • Bets placed must meet certain conditions to count towards the release of your Bet Credits:
    - Must contain at least one selection at odds of 1/5 (1.20) or greater.
    - In market/fixture combinations that only have two or three potential outcomes (for example Soccer Full Time Result), where you have placed bets on more than one potential outcome, either pre-match or In-Play, only the outcome with your highest cumulative stake will count.
    - Where a stake has been partially Cashed Out, only the remaining active stake will count.
    - Where a bet has been edited using our Edit Bet feature, only the new stake on the new bet will count.
    - Fully Cashed Out, Instant Games, Gaming, void bets or In-Play bets which are settled as a push will not count.
    • Your Bet Credits are non-withdrawable, and Bet Credits stakes are not included in any returns. Any returns from Bet Credits placed will be added to your Withdrawable Balance. Bet Credits cannot be used on certain products, offers/promotions and bet types. See full Terms and Conditions for details.
    • Your Bet Credits will be forfeit and removed if your account is inactive for 90 consecutive days.

    *or currency equivalent

    T&Cs, time limits and exclusions apply.  See full Terms. Registration required. Please gamble responsibly! www.begambleaware.org
  • Betfred
    BETFRED50 - Get £50 in Free Bets
    CLAIM
    Key Terms:
    New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply; 18+ www.begambleaware.org #ad
  • 10bet
    100% up to £50 welcome bonus. Code: SPORT
    CLAIM
    Key Terms:
    New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+. See full Terms apply; 18+ www.begambleaware.org #ad
  • Betway
    Get up to £90 in Free Bets
    CLAIM
    Key Terms:
    Opt-in required. Upon weekly qualification, customers will be credited with £/€10 in Free Bets in two £/€5 installments on Saturday and Monday. From 24th September until 18th November 2022, an extra £/€5 Free Bet will be added to Quest to Qatar pot, which half will be credited on 19th November 2022, and the other half credited on 3rd December 2022. £30 Acca Offer New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. Debit card deposits only. Valid for 7 days from your new account being registered. 18+. BeGambleAware.org. Full terms apply.
  • 888sport
    100% up to £250 w/ code 250BONUS
    CLAIM
    Key Terms:
    #Ad. 18+. £10 min deposit using promo code 250BONUS • The bonus will be applied once the full deposit amount has been wagered at least twice with cumulative odds of 1.50 or greater • To withdraw any winnings from your bonus, you must wager the bonus amount at least 5 times • All deposit and bonus wagering requirements must be completed within 60 days • This offer may not be combined with any other offer • Wagering limit of £50 per bet Applies • Restrictions apply to withdrawals, payment methods and countries & full T&Cs apply. Please gamble responsibly - www.begambleaware.org
  • Mr Play
    Bet £10 Get £15
    CLAIM
    Key Terms:
    18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. T&Cs apply. www.begambleaware.org #ad
  • Grosvenor
    Double the Odds
    CLAIM
    Key Terms:
    New customers. Max £10(Exc PayPal). 100% Odds Boost token. 18+. Full T&Cs apply. www.begambleaware.org #ad
  • LV BET
    Bet £10 Get £10
    CLAIM
    Key Terms:
    18+ | New UK players after 31.03.2021 | Valid on first Sports bet | Min. dep. £10 req. | Min. £10 wag. on the first bet with min. total odds of 1/1 to qualify | Bet must be settled | Bonus Wag. req.1x on min. 2-fold Acca bets (min. 1/4 odds each selection) with min. final odds of 1/ 1| Virtual and cashed out bets do not qualify | One-time offer | Bonuses credited following working day | T&Cs apply | BeGambleAware.org #ad
  • Ontario
  • LV BET
    100% up to €50
    CLAIM
    Key Terms:
    18+. New Customers Only. 100% Welcome Bonus up to €50. Minimum deposit: €10. Maximum Bonus: €50. Wagering Requirements: 12x (Deposit+Bonus). Minimum 2 selections with total odds of 2.00. Payment method and country restrictions apply. The offer is valid until 31.12.2021. Bets placed on different selections within the same market or bets placed on equivalent markets are not eligible for this offer. Gamble Responsibly.
  • QuinnBet Sports
    Bet €10 Get €60 + 10 Free Spins
    CLAIM
    Key Terms:
    Bet €10 on any sport of your choice at min odds evens (2.00) or greater and QuinnBet will credit your account with 4 x €10 Free Bets (to use on any Sports of your choice), plus €20 QuinnCasino bonus, plus 10 Free Spins on Asgard Warriors. The 3 x €10 Free Bets, €20 Casino Bonus and 10 Free Spins will be credited the day after your qualifying bet settles. T&Cs apply | 18+ New IRE Customers Only | BeGambleAware.org
  • Ontario
  • bet365
    Get Up To ₹4,000 in Bet Credits
    CLAIM
    Key Terms:
    15% of your qualifying deposit in Bet Credits (up to ₹4,000). Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply. Full T&Cs apply. 18+, begambleaware.org.
  • Betway
    100% Matched Free Bet up to ₹4,000 If First Bet Loses
    CLAIM
    Key Terms:
    *New India customers only. Min Stake: ₹250. Max Free Bet: ₹4,000. First bet on any sports with overall odds: 2.00 (1/1) or higher. Free Bets available upon settlement of the qualifying bet. This is offer is valid for 7 days from your new account being registered. 18+ Terms Apply
  • Casumo
    100% Bonus up to ₹10,000
    CLAIM
    Key Terms:
    18+ New customers only. 100% Bonus: Opt-in required. Min. deposit ​​₹700 to receive a 100% bonus up to ₹10,000 (within 7 days from reg.). 6x deposit and bonus wagering at odds of 1.6. T&Cs apply. Play Responsibly. begambleaware.org. Full Bonus terms apply.
  • ComeOn
    100% Matched Deposit Bonus up to ₹6000
    CLAIM
    Key Terms:
    India 18+ customers only. You will have a total of 30 days to complete the bonus from the activation date. ComeOn! will double your first deposit, up to ₹6,000. Minimum deposit is ₹200. Maximum bonus amount is ₹6,000. Minimum wagering requirements apply. You will need to wager your bonus before you can withdraw as follows: Sportsbook: 10 x deposit and bonus. Each way bets or bets placed on Asian Handicap are excluded. The ₹6,000 Sports Welcome Bonus will be credited to your account within 24 hours after your first qualifying bet has been accepted. Terms and Conditions Apply.
  • Bons
    ₹1000 Free Bet
    CLAIM
    Key Terms:
    Cashback up to 20% every month, ₹1000 free bet on sport, Rebate 500% in sports bets, COMBOBOOST up to 100% in combo bet
  • Ontario
  • bet365
    Bet Now!
    CLAIM
    Key Terms:
    Open an account with bet365 today and bet on a huge range of markets with the world's favourite online sports betting company. Registration required.
  • PlayUp Australia
    Login to View Promotions
    CLAIM
    Key Terms:
    Join PlayUp today and you can bet on all the best Racing and Sports. Whether you’re just after the simple stuff like Win/Place and Head-to-Heads or something a bit more complex such as Exotics and Player Props, we’ve got top odds on all the markets you could ever need! So sign up to Australia’s best fixed odds bookmaker now and make your best bet!
  • Ontario
  • Ontario

32Red

In many cases the best sites aren’t always the obvious ones and that’s certainly the case here. 32Red may be more familiar as a casino provider but their sportsbook is a busy one and while they do not currently appear on the biggest odds comparison sites, we would urge you not to overlook them.

The first point to note here relates to the coverage and even when football is heading for a dull international week, there are likely to be well over 1300 English Premier League markets to bet on. That point confirms that 32Red will always quote early and that’s a factor that many serious football bettors will be looking for.

That choice and early declaration extends to the other major leagues around Europe such as those in Spain, Germany, France and Italy. Prices are strong too so if your main focus is on the big clubs, 32Red is a great place to play.

Genting Sports

Genting are another company who started out with a casino before taking the plunge into the world of sports betting and like 32Red, they are serious players when it comes to the big football leagues around the world.

Once again, there is a good choice of markets and the prices also go up nice and early but GentingBet really scores here with their competitive odds. It’s unfortunate that they have yet to be included on the main odds comparison sites because their numbers can compete with any of the established brands, Their prices for any football market can often be longer than anyone else and they are rarely, if ever, out of step with the rest of the industry.

888Sport

888sport UK betting site

888Sport are one of the more established providers and it’s easy to check up on their prices and see that they are competitive on the big leagues. The range of markets is also a strong one and this operator is among the earliest to declare.

They are worthy of special mention here because of a wide set of offers that can be tied in to football in general and the bigger divisions in particular. These are subject to change but Euro Acca Boosts, free bet refunds, enhanced odds and more will frequently land for the top leagues across Europe.

Recommended Bookmakers for Lower UK Divisions

Coral

Coral Good Known Football Betting Site

Quite often the best betting value can be found away from the big divisions and serious bettors will want to go delving into the lower reaches where some longer odds can be found. Here we need a strong bookmaker and Coral is a good place to start things off.

Unlike other bookies, Coral’s prices are consistently strong from the Premier League right down to the national league and lower. Choice of markets stays consistent too and, of course, by getting involved with Coral you are with a long established brand that has been around for decades.

MansionBet

mansionbet one of the UK licensed top bookies

The Mansion Group has also been trading for a long time but they are another operator who have set up a sportsbook after many years as a casino only provider. Their sports betting arm has made a good start with strong odds and among the newer bookies they give the best coverage to the lower leagues.

Prices are exceptional too and if you delve into League One and beyond and are looking for a new sign up, this is the place to be.

Bet365

bet365 best football betting site in the UK

We’ve mentioned divisions down to the National League but Bet365 go even further – right the way down to the Isthmian Premier which is way down the ranks of the FA ladder. They will also pick up the early rounds of the FA Cup and on many weekends are the only bookmaker who is prepared to go this far down.

Anyone who knows Bet365 will also be aware that their prices are consistently strong and those competitive odds apply to the lower reaches of English football too.

Latest UK Betting Sites for Football

New operators are getting involved with sports betting all the time and many have made a strong start to their online activities. Here is a selection of newer operators that we would highly recommend as strong football betting sites.

Royal Panda

Royal Panda are another casino operator who crossed over into sportsbooks and they’ve made an exceptional start in terms of pricing. They were quickly picked up by the biggest of all odds comparison sites so we were immediately able to see how competitive those numbers were.

The welcome bonus is a £20.00 free bet, subject to terms and conditions, but the real value here comes from those prices which are strong on any football match and in any market.

Novibet

Another new entry on the scene, Novibet have impressed with an extensive stats section which can be accessed by any punter and this takes away the need for endless searching for relevant information. Form guides and goal statistics are here in what is one of the best services of its kind.

Of course, there is the usual mix of strong prices and wide market choice plus a £10.00 free bet to welcome you on board and the stats guides are a real bonus.

Sportnation.bet

Sportnation originally launched as Bet On Brazil but have made more of an impression on the industry since their rebrand. They are one of the most active bookies in terms of listing enhanced odds offers for new customers and many of these focus on the football markets.

Daily price boosts are here too and this is Sportnation’s main focus – providing competitive football odds on a consistent basis that get a nice lift through additional increases.

Best Sites for Mobile Betting

10Bet

10bet UK betting site

10Bet’s mobile service frequently tops many lists of best providers. It’s free and easy to use as any app should be but this is a service where the operator is consistently working to improve its functionality.

You can access all of the regular promotions here and the navigation is logical with big buttons for those with clumsy fingers. That’s important because 10Bet have over 25,000 live markets each month plus a cutting edge cashout facility so this excellent app is a must have for football fans who like to bet on the go.

BetFred

Betfred online bookmaker in the uk

BetFred are a long established bookmaker but they are one that like to move with the changing times. They are one of the most active bookies when it comes to football offers and promotions and these can all be accessed along with the popular Pick a Punt feature.

The app has also seen a lot of improvement and once again it ticks all the boxes in terms of navigation and functionality plus, it’s also free to use.

Best Live Streaming Sites

Unibet

Live streaming is a useful addition to a bookmaker’s armoury and at Unibet, the service is one of the best out there. Most of us like to see our bet unfold in real time and the job of the sportsbook is to provide a wider live coverage than we can pick up via the live TV channels.

Unibet really score here because they promise to show you every game from Europe’s top leagues. You will need either funds in your account or to have placed a bet on the game and then you can gain access to top divisions in England, France, Germany, Spain, Italy and more.

Ladbrokes

Ladbrokes UK Bookie

Ladbrokes go a little further than Unibet with their streamed football coverage because, while the big leagues are still picked up, they extend that coverage by offering live games from dozens of divisions across the world.

You’ll need a funded account to access it but if your football tastes are a little more niche then this is the place to be.

Football Betting Side Promotions

Enhanced Offers

We’ve mentioned a number of operators who give us great value through competitive odds but there are ways in which we can boost that value a little further. A growing number of bookies are now publishing enhanced odds deals either for new customers, existing account holders or, in some cases, both.

New customer offers will usually involve much bigger price boosts but there will be terms involved including a low fixed stake while the enhanced portion of the profit is likely to be paid out as free bet tokens. Existing customer deals will provide smaller increases with less restrictions but both types of promos add a little more value to our football betting.

Acca Boosts

An acca boost is a generic term for a promotion that would give players an extra profit on a winning accumulator. When bookies publish this kind of offer, it is often specifically designed for football and for certain leagues across the world.

Terms will vary depending on who you bet with but these boosts will usually start with a winning four fold and a 5% boost while, at the top end of the scale, it could even rise to 100% but it would need maybe 16 or more correct selections for this to drop in.

0/0 Bore Draw Money Backs

A 0-0, goalless draw is rarely an entertaining event and not one that gets a lot of support in the correct score markets. There is, however, a way to get a second chance of making a profit in what is commonly known as a Bore Draw Breaker.

Terms will vary but will typically involve refunding losing stakes in the Correct Score betting if the match finishes 0-0. The refunds will usually come back as free bet tokens and the limit could be quite modest at £10.00 but they are useful to have and they provide the opportunity to ‘have another go.’

Basic Types of Football Bets

Outright / Full Time Result (1X2)

The full time result is the simplest bet of all and for many of us, this is where our football betting journey started. This is a case of judging the game and deciding which team will win it or whether it will end in a draw.

Of course, making a correct prediction isn’t always as easy but punters will stand a better chance of success if they study form, team news and head to head results between the two sides that are involved.

Double Chance

A double chance bet involves staking on two of the three possible outcomes in a football match. You can cover all options in this respect so, you can either bet on home team or draw, away team or draw and finally, home team or away team.

It hedges your bets and the odds will be shorter but this is a popular bet because it obviously has that greater chance of landing.

Over / Under (Goals, Corners, Yellow Cards…)

All online bookmakers cover Under and Over markets of some kind and the most common of these apply to goals. Lines start at 0.5 and finish at around 11.5 or 12.5, depending on which bookie you play with and your job is to bet either over or under your chosen line.

As with most bets, check on current scoring form here and pay attention to those head to head results between the two teams.

Over and Under options can also be found for corners and yellow cards although the list of online bookmakers who get involved starts to shorten. Once again, it’s a case of considering a set of lines that the bookie publishes and deciding whether to go Over or Under. Research can be trickier for corners as they can be random but you should be able to see patterns in games between certain sets of opponents where lots of yellow cards have been issued in the past during some bad tempered affairs.

Half Time / Full Time

The half time / full time market asks the bettor to make two correct predictions involving the result at the end of both periods. There are multiple options starting with draw / draw and going on to involve one of the sides leading at the end of the period.

It’s a very popular market and close study of results will tell you which teams are fast starters and which tend to hold back before scoring and altering the result late in the game.

Correct Scores

A correct score bet involves betting on what you think the scoreline will be at the end of the game. You have to be exact so, if you’re going for 2-1, you have to specify the way that result will go.

The correct score bet applies to 90 minute markets and this is important because, in a game where extra time and possibly penalties are involved, the extra period will not be counted.

Player Markets

First Person to Score

Many football betting markets are tailored to individual players and among the most popular is the first player to score bet. Here we are staking on the man who we think will open the scoring at the correct end of the pitch (i.e. Own Goals are excluded).

Prices start at around the 3/1 mark for the biggest strikers in the game and can move up to 100/1 and beyond for goal shy defenders. Do some research into form plus take on some additional analysis including information regarding who takes penalties and set pieces and this can be another profitable market.

Other Goal Markets

Other player options include last goal scorer and, for those who want to play a little safer there is a bet for the player in question to score at any time during 90 minutes. The last goalscorer option is a useful bet for players who are likely to start the match from the subs bench while the anytime version is simply a less risky bet but it carries shorter odds as a result.

Scorecast

A scorecast is a bet that involves two stakes: Here, we are betting on the player to score first and the result of the game so you could, for example, bet on Harry Kane to open the scoring and Spurs to win but the choice is yours from the many football games online.

This is essentially an accumulator which would need both bets to come in for it to be paid out but, if your chosen player doesn’t play and you get the result right, it’s likely you will get a profit on a single bet.

Both Teams to Score

As the title would suggest, we are looking for both teams to score in the game in order for this bet to come in. It is usually priced at an odds on sum but will occasionally creep above Even Money and many punters feel that they can make a regular profit from this market.

Check on recent form and in particular, head to head matches between the two sides involved and you will be able to find indicators as to whether the upcoming BTTS bet is likely.

Totals

Totals betting can relate to the Overs and Unders markets that we’ve already mentioned and they are most commonly linked to goals. However, it is also possible to bet on the exact number of goals which is obviously trickier to call but carries longer odds.

Exact corners and yellow cards are a little more niche but are also possible to find in the totals markets.

Accas

Acca is short for accumulator and refers to a multiple bet, usually involving four selections or more. This is a straight line bet and not a formula, meaning that every selection has to come in for a return to be paid out.