Betway Signs Harry Fry as Brand Ambassador
Being signed on as a brand ambassador for a betting brand is a big deal for all parties and the bookmakers always battle hard to sign the biggest names. Over at Betway, the name of Harry Fry might not be quite as recognisable to the wider sporting public but anyone who is a fan of National Hunt racing will know all about this leading trainer.
Continue readingUnibet to Sponsor PDC Darts Premier League
Of all the bookmakers getting involved with sports sponsorship, Unibet are one of the busiest right now. Having signed up as shirt sponsors with Aston Villa for the new English football season, the sportsbook also got involved as an official betting partner with a number of county cricket sides.
Continue readingCardiff City in Partnership with K8.com
It’s been a really positive start to the new Championship season for Cardiff City and after 11 games, the Bluebirds found themselves right at the very top of the table. A Premier League club until recently, Cardiff will be aiming to get back into the top flight and it’s certainly looking good at this stage of the campaign.
Continue readingSaints and Brickhill Capital Partner Up
The Saints should be looking to spend in January and reinforce their squad so a new Trading Partner deal with Asian operators Brickhill Capital could provide some cheer in the New Year.
Continue readingBetCart Lands Key Partnership with Real Madrid
Any iGaming brand looking to get involved with sports sponsorship looks to aim as high as possible but few partners could be as prestigious as Real Madrid. Giants of world football, record holders in terms of trophies won, this is a huge club so BetCart must be delighted to have signed up with them.
Continue readingTempoBet Extend Premier League Backing
TempoBet have been an active partner in the world of sports sponsorship since they first came online in 2007 and are already directly involved with several lower league clubs in England. The club’s logo can currently be seen on LED advertising boards at Arsenal’s Emirates Stadium.
Continue readingAC Milan Partner with StarCasino
The Betsson owned StarCasino is no stranger to Italian football having previously signed up as a betting partner with Juventus, who have dominated Serie A in the country for a number of years. Now, their exposure has widened with news that the operator has signed up to become a commercial partner of AC Milan in a deal that will benefit both the club and its many fans across the globe.
Continue readingEverton in Sleeve Sponsor Deal with Rovio Entertainment
It’s already been a season of firsts in terms of sponsorship with football teams across Europe freeing up space in some unlikely places. It seems that any part of a shirt is up for grabs at the moment and in England, Everton have joined in with their first ever sleeve sponsor deal.
Continue readingBetway Renew Ninjas in Pyjamas Deal
Betway renewed their 12 month contract to sponsor Ninjas in Pyjamas, the Swedish eSports organization that was formed back in 2000.
Continue readingEnergyBet Continue Sponsorship Drive with Millwall Deal
Since coming on to a busy sportsbook market in 2016, EnergyBet have successfully built brand awareness with some major sponsorship deals with some of the most familiar football clubs in England. Moving slightly further down the ladder, Millwall are a team on the up and the Lions will hope that a new EnergyBet partnership will continue to help them move in the right direction.
Continue readingInter Milan Announce First Official Betting Partner
Over the course of the summer we’ve seen a number of clubs switch betting partners or extend the contracts of existing deals but over in Italy we’ve just seen a first. The mighty Inter Milan have broken with tradition to announce their first ever official betting partner and this is landmark news for followers of Serie A.
Continue readingBetway Backing Basketball in New Sponsor Deal
The latest piece of news in this respect comes with the announcement that Betway will be sponsoring 2017’s British Basketball All Stars Championship which will be held at London’s O2 Arena on Sunday 24th of September. This is a new form of the game which will hopefully reach out to a wider supporter base.
Continue readingCherries Hope to Hit the Jackpot with Mansion
For their first two seasons as a Premier League club, Bournemouth claimed Mansion as their front of shirt sponsors but for the 2017/18 campaign, that honour has gone to another iGaming brand – M88. However, Mansion have decided to stick around and for the current season, their logo will appear on the left sleeve of all first team kits.
Continue readingGrosvenorSport Set to Sponsor Celebration Mile at Goodwood
As we know, Grosvenor are one of the biggest providers of casino play in the world but they are working hard to make us more aware of their sportsbook operation. As part of any drive to bring greater brand awareness, sponsor deals can play an important part and, having just got involved in the world of football, the company has just struck up an interesting arrangement with one of the UK’s finest Group Two horse races.
Continue readingLeicester Line Up Dafabet as New Betting Partner
It has been announced that the club has tied in with Dafabet as its official betting partner in a two year deal that began at the very start of the 2017/18 campaign. The arrangement also gives the sportsbook LED advertising around the King Power stadium on match days as well as exclusive access to players for commercial purposes.
Continue readingBundesliga Bonus as Betway Sign Up with Werder Bremen
We already know that Betway are one of the most active bookmakers around when it comes to sports sponsorship. The company has been involved with English Premier League side West Ham for a number of years and they have now broken into Germany’s elite, signing up with Bundesliga outfit Werder Bremen.
Continue reading12Bet is Now an Official Partner of the BWF Championships
We’ve seen plenty of new sponsorship deals between betting companies and top sporting sides in recent weeks. Mostly these arrangements focus on the high profile sports with football at the heart of everything so it’s really refreshing to see an operator such as 12Bet getting behind a body that needs its help more than most.
Continue readingBetway Shirt Donation Boosts DT38 Foundation
Betway have made a generous contribution to the DT38 foundation in the form of their front of shirt sponsorship to coincide with West Ham’s friendly against Manchester City in Iceland.
Continue readingBetsafe and Saracens Partner up for 2017/18
Therefore, it’s probably no surprise at a time when most sports sponsor deals involve football clubs right now, to see that Betsafe have crossed to the Oval ball with an interesting arrangement involving rugby union’s Premiership side Saracens.
Continue readingMarathonBet Active on the Sponsor Front
MarathonBet had agreed a three year deal to become back of shirt sponsor for Russian Premier League side Dynamo Moscow. The club are one of the most successful in Russia and were actually the first league champions.
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