Zlatan Signs on with Bethard

It’s been a busy period in the life of the great Zlatan Ibrahimovic: After the veteran striker defied those who said his career was over, the Swedish international came back from a serious injury to rejoin the Manchester United squad before moving on to the US for another chapter in his intriguing story.

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Paddy Power to Sponsor ‘Alternative World Cup’

We’re used to seeing Paddy Power pull off marketing stunts that are a little out of the ordinary and the sportsbook and casino has done it again. While the eyes of the planet will focus on the World Cup in Russia this summer, there is an alternative tournament taking place in London and it has the full backing of Paddy’s innovative brand.

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Houston Open: Tight Market for Final Masters Warm Up

With such a close proximity to the 2018 Masters, it’s perhaps surprising that we don’t have a stronger field for the Houston Open this week. There’s no Dustin Johnson, no Justin Thomas and no Rory McIlroy but that does leave a competitive declaration which should give us some value in the markets.

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The Voice UK: Odds and Preview

Judges may have come and gone and at one point, The Voice was forced to switch channel but it seems to have found a home at ITV where it is finally starting to thrive. In 2018, we have now reached the knockout stages and this is where the betting also starts to intensify.

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Sportwetten and German Ice Hockey Link Up

The sport of Ice Hockey in Germany has received a recent financial boost thanks to the involvement of LVBet who became a commercial partner last month. Matches are hugely popular in the country and in mainland Europe as a whole so it’s perhaps no surprise that further good news has been announced.

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K8 Give Backing to Supreme Pool Series

The iGaming brand K8 has been active in sports betting partnerships over the last 12 months having signed lucrative deals with English Football League sides Wigan Athletic and Cardiff City. Football will always attract interest from potential partners so it’s good to see the operator extending its reach with an arrangement that will bring much needed funding into the world of pool.

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Where Next for eSports?

The growth of eSports has been a success story in many realms. Taken from the fringes of gaming, this has developed into organised sport with the elite gamers being able to turn professional and to earn a living from doing the thing that they love. In turn, sponsors are also getting involved to provide important financial backing in what is something of a boom period.

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England v Ireland Six Nations: Join Ladbrokes for 33/1 England to win

Saturday’s game at Twickenham was meant to be a showdown between these two sides in terms of who would take the title and the Grand Slam. Eddie Jones’ England started as the pre-tournament favourites and were fully expected to come into this match with a perfect record but two straight defeats to Scotland and France means that the Three Lions are just playing for pride.

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Six Nations 2018: Week 5 Odds and Betting Preview

With just one week to go before the end of the 2018 edition of rugby union’s Six Nations tournament, the destiny of the title has already been decided. Holders England were the ante post favourites but two straight defeats for Eddie Jones’ men mean that Ireland take the trophy ahead of this weekend’s closing fixtures.

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Cheltenham 2018: Gold Cup Odds and Betting Preview

Friday is the final day of the Cheltenham Festival as the best is saved for last as the Cheltenham Gold Cup takes centre stage. The ultimate staying chase race will take place at around 15:30 as the finest steeplechasing exponents from training bases in various parts of Great Britain and Ireland will do battle for the glory of capturing the prestigious Gold Cup trophy.

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Arnold Palmer Invitational: Time to Get Behind the Tiger?

We called Tiger for a Top Ten finish last week and ahead of the Arnold Palmer Invitational which starts on Thursday, he now shoots straight to the top of the outright markets. He will be a little short for some but when you look at his previous record here, his position at the head of the betting is certainly justified.

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ComeOn Review

The ComeOn brand first came online in 2010 and in the digital era that represents a fair period that has allowed them to become established. Over the years, they have built a reputation for strong prices that are frequently enhanced by regular price boosts along with a small, but generous set of promotions.

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