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The long wait is nearly at an end with the two men set to step into the ring this Saturday, February 22nd. It all takes place at the MGM Arena in Las Vegas and for leading sports betting operator BetFred, the rematch will hold special significance.
It’s been confirmed that BetFred have secured official sponsorship of the fight and the timing is perfect as the company looks to expand into a key new territory.
Along with a number of established betting brands, BetFred has been moving to take advantage of the new gambling landscape in the United States. The operator has recently opened its first American sportsbook at Grand Falls Casino and Golf Resort in Iowa and the move to back the Wilder / Fury fight will undoubtedly raise their US profile even further.
The arrangement will doubtless provide BetFred with massive exposure as the fight gets underway at the MGM Arena. The brand should be clearly visible in the ring and around the venue itself so that spectators will be fully aware of the partnership. While the Fury / Wilder fight is being shown on pay per view, it’s such a big draw that millions will undoubtedly be watching on TV all around the world. There’s a colossal audience awaiting BetFred’s input and they will have surely invested a significant sum of money into this contract.
It’s no wonder that the operator is excited about the prospect of tying in with what should be the biggest boxing bout of the year.
Tyson Fury
BetFred founder Fred Done stated when the contract was confirmed:
I’m delighted to be a sponsor of the most anticipated fight of the year and if Wilder v Fury II is anything like the first fight we are in for a superb night.
In response, a joint statement was issued on behalf of Top Rank Entertainment and TGB Promotions and this read:
We’re happy to have Betfred as an official sponsor for the highly anticipated Wilder vs. Fury II rematch on February 22.
This is a 50-50 fight for the heavyweight championship of the world and we’re sure that fans all around the globe will be watching to see all of the drama unfold.
BetFred are one of the oldest, most established bookmakers with a history that predates the internet by nearly three decades. Despite that, the brand always looks to move with the times and sponsorship has been a big part of its overall marketing plan.
The sportsbook has been linked with a number of leagues and sports teams from the world of football, rugby league, horse racing and more but the arrangement with the Fury / Wilder fight is one of the biggest deals landed to date. It comes at a time when the company is making significant inroads into the United States and will surely help to increase their customer base in the months that lie ahead.
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