Greyhound Racing Odds: April 2018
This month offers plenty of action on the dog tracks with some high class races available right across the UK and beyond. There are daily events to enjoy as always but April also sees some of the more prestigious races on the greyhound calendar.
Continue readingAintree 2018: Aintree Bowl Chase Odds and Betting Preview
The highlight on opening day is the Aintree Bowl Chase, with some of the leading contenders hoping to enhance or regain reputations after the Cheltenham spectacular. Sponsored by Betway, the Aintree Bowl is raced over three miles and one furlong, which equates to around 5,020 meters in metric distance.
Continue readingRBC Heritage: Dustin Johnson Heads Weakened Field
With many golfers taking a break after the physical and mental challenge of the US Masters, the traditional follow up event can often be a subdued affair. This year however, the RBC Heritage has a little more to shout about as it celebrates its fiftieth year and for this notable anniversary, the World Number One is in town.
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Tote Renews Backing of Galway Plate
One of the most prestigious events on the Irish horse racing calendar has secured its immediate future with the news that the Tote has renewed its headline sponsorship of the Galway Plate.
Continue readingEbor Receives a Boost with Sky Bet Sponsorship
It’s one of the most important events in the British horse racing calendar and the future for the Ebor meeting at York looks to be rosy after a heavy investment from the Sky Bet brand.
Continue readingEverton v Liverpool: Merseyside Classic Kicks off the Premier League Weekend
With most sides having just seven games left until the end of the 2017/18 Premier League season, every match becomes vital at this stage. So, there is much more at stake than just bragging rights when Everton host Liverpool at Goodison in Saturday’s early kick off.
Continue readingTipbet Announced as Sponsor for Iraklis 1908
While the name may not be familiar to some European football fans, anyone who has followed TipBet’s sponsorship of Greek football will not be surprised to learn that the European focused bookmaker has extended their reach with a deal that gets behind Iraklis 1908.
Continue readingNBA Playoffs Preview: Raptors To Go All The Way?
We are now into the business end of the 2017/18 NBA season. The usual playoff contenders are right in the mix to lift the NBA Championship but there are a few dark horses who could spring a shock in the postseason.
Continue readingTipico Extends Austrian Bundesliga Deal
Tipico will now be sponsoring the Austrian Bundesliga for at least two more seasons starting with the 2018/19 campaign and we understand that there is an option to extend for a further year if both sides decide to take it up.
Continue readingUS Masters Betting: Tight Market for First Major of 2018
We’ve already seen some brilliant golf on the PGA Tour this season so the 2018 edition of the US Masters should prove to be an absolute classic. It’s the first Major of the year and as always, we have a strong field battling it out in Augusta from Thursday onwards.
Continue readingZlatan Signs on with Bethard
It’s been a busy period in the life of the great Zlatan Ibrahimovic: After the veteran striker defied those who said his career was over, the Swedish international came back from a serious injury to rejoin the Manchester United squad before moving on to the US for another chapter in his intriguing story.
Continue readingPaddy Power to Sponsor ‘Alternative World Cup’
We’re used to seeing Paddy Power pull off marketing stunts that are a little out of the ordinary and the sportsbook and casino has done it again. While the eyes of the planet will focus on the World Cup in Russia this summer, there is an alternative tournament taking place in London and it has the full backing of Paddy’s innovative brand.
Continue readingMansionBet Extend Sponsorship Coverage with New Boxing Deal
We’ve recently seen MansionBet delve into so-called minority sports with a sponsorship deal that pumped vital funding into the world of pool and the operator has now extended their coverage with a series of contracts that get behind some high profile boxing contests.
Continue readingHouston Open: Tight Market for Final Masters Warm Up
With such a close proximity to the 2018 Masters, it’s perhaps surprising that we don’t have a stronger field for the Houston Open this week. There’s no Dustin Johnson, no Justin Thomas and no Rory McIlroy but that does leave a competitive declaration which should give us some value in the markets.
Continue readingThe Voice UK: Odds and Preview
Judges may have come and gone and at one point, The Voice was forced to switch channel but it seems to have found a home at ITV where it is finally starting to thrive. In 2018, we have now reached the knockout stages and this is where the betting also starts to intensify.
Continue readingSportwetten and German Ice Hockey Link Up
The sport of Ice Hockey in Germany has received a recent financial boost thanks to the involvement of LVBet who became a commercial partner last month. Matches are hugely popular in the country and in mainland Europe as a whole so it’s perhaps no surprise that further good news has been announced.
Continue readingK8 Give Backing to Supreme Pool Series
The iGaming brand K8 has been active in sports betting partnerships over the last 12 months having signed lucrative deals with English Football League sides Wigan Athletic and Cardiff City. Football will always attract interest from potential partners so it’s good to see the operator extending its reach with an arrangement that will bring much needed funding into the world of pool.
Continue readingBetKing Appoint Nigerian Football Legend as Brand Ambassador
Jay-Jay Okocha is the new ambassador for the sports betting company and his call for customers to get behind the brand is as combative as his performances on the pitch.
Continue readingMr Green Extend Celtic Backing with Innovative Deal
Since well-known casino brand Mr Green launched their sportsbook in 2016, they have been actively involved with sports sponsorship and betting partner contracts. English football league side Wigan Athletic were the first to benefit before the operator joined forces with SPL club Celtic.
Continue readingWhere Next for eSports?
The growth of eSports has been a success story in many realms. Taken from the fringes of gaming, this has developed into organised sport with the elite gamers being able to turn professional and to earn a living from doing the thing that they love. In turn, sponsors are also getting involved to provide important financial backing in what is something of a boom period.
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